The UK Gambling Commission (UKGC) has praised the recent efforts of the online gaming company in the UK but has also highlighted some remaining areas of concern.
The CEO of the UKGC, Neil McArthur, was speaking at the Raising Standard Conference at the Southbank Centre last Thursday, and in a long speech to attendees, he emphasised that the gambling regulator was pleased with the effectiveness of recent measures, particularly in the area of the use of machine learning to bolster player-protection efforts:
“There has been an encouraging increase in the number of operators investing in and developing algorithms and machine learning to identify customers who may be experiencing harm.”
He also praised operators in the online casino and betting industries for taking efforts to more effectively evaluate the tools they used in the area of identification and customer interaction, following a series of rulings made by the UKGC in recent months that identified serious failings.
But McArthur also highlighted some ongoing concerns that he said needed to be addressed. As well as urging online gaming companies to abandon their ‘When the Fun Stops, Stop’ campaign, which he said had been shown to have little effect, he also raised the issue of VIP statuses.
VIP Programs are commonplace among online casino gaming operators, but McArthur said that the UKGC was concerned about the way they were being used, and about the associated bonuses and perks that operators offered to consumers, with insufficient protection for consumers.
Addressing what needed to be done in this area, McArthur said that the UKGC was open to working with operators to develop a VIP status Code of Conduct. But he also made it clear that if there were no improvements, UKGC would consider using its powers to force changes to protect consumers.
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