News Business Tom Horn Cracks Swedish Market

Tom Horn Cracks Swedish Market

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Software game supplier Tom Horn has cracked the Swedish gambling market.

The Malta-based firm has been given the go-ahead to supply its gaming products to operators in the Swedish sector by the country’s regulator Spelinspektionen.

It represents another stage in the company’s expansion into new European markets. Recently, Tom Horn agreed deals with Casino Portugal and the Betclic Everest Group and has been open about its intention to target regulated markets across the continent.

The company’s expansion has been helped by its focus on localisation. Rather than supplying standard games across different markets, Tom Horn has been developing local-appropriate games and gaming software to maximise its appeal in the different European jurisdictions.

And according to reports, the company has already lined up a number of deals with Sweden-facing operators to supply casino games following the license approval.

The Tom Horn Gaming CEO, Ondrej Lapides, said that the approval to enter the Swedish market was a recognition of the company’s focus on meeting the needs and rules of local markets:

“We continue to fully emphasise our expansional strategy by entering new regulated markets and teaming up with best-of-breed operators. We’re committed to ensuring our products are highly entertaining, yet still compliant with the most stringent jurisdictions.”

Sweden opened up its gambling market at the start of 2019, following a prolonged period of discussion and consultation, with the regulator issuing a number of licences. Spelinspektionen has also been proactive in clamping down on operators who step outside the rules. A number of cases have gone to court in 2019, and while the regulator hasn’t always been successful, their energetic approach to ensuring companies abide by the rules has ensured that operators considering a bid to enter Sweden have to treat regulatory compliance as a priority.

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