News Business Tom Horn Cracks Swedish Market

Tom Horn Cracks Swedish Market


Software game supplier Tom Horn has cracked the Swedish gambling market.

The Malta-based firm has been given the go-ahead to supply its gaming products to operators in the Swedish sector by the country’s regulator Spelinspektionen.

It represents another stage in the company’s expansion into new European markets. Recently, Tom Horn agreed deals with Casino Portugal and the Betclic Everest Group and has been open about its intention to target regulated markets across the continent.

The company’s expansion has been helped by its focus on localisation. Rather than supplying standard games across different markets, Tom Horn has been developing local-appropriate games and gaming software to maximise its appeal in the different European jurisdictions.

And according to reports, the company has already lined up a number of deals with Sweden-facing operators to supply casino games following the license approval.

The Tom Horn Gaming CEO, Ondrej Lapides, said that the approval to enter the Swedish market was a recognition of the company’s focus on meeting the needs and rules of local markets:

“We continue to fully emphasise our expansional strategy by entering new regulated markets and teaming up with best-of-breed operators. We’re committed to ensuring our products are highly entertaining, yet still compliant with the most stringent jurisdictions.”

Sweden opened up its gambling market at the start of 2019, following a prolonged period of discussion and consultation, with the regulator issuing a number of licences. Spelinspektionen has also been proactive in clamping down on operators who step outside the rules. A number of cases have gone to court in 2019, and while the regulator hasn’t always been successful, their energetic approach to ensuring companies abide by the rules has ensured that operators considering a bid to enter Sweden have to treat regulatory compliance as a priority.


Please enter your comment!
Please enter your name here

Latest news

ITV to Stage Virtual Grand National

Horse racing fans will still be able to watch one of the world’s most prestigious races, albeit in...

New Rules for Gambling Companies in Denmark

Gambling operators with a license to provide services to Danish customers will face tougher restrictions on advertising from...

Racing Post to Halt Print Version

The COVID-19 crisis has not spared the betting sector, and sports betting fans are having to adjust to...

Irish Racing Succumbs to the Inevitable

The COVID-19 pandemic has forced the shutdown of one of the few high-profile sports in Europe with the...

Cagliari Deal with K8

Serie A football club Cagliari has signed a deal with an online gambling company, despite the increase in gambling restrictions announced...

Betting Shops to Close

The betting industry was dealt another blow by the Coronavirus on Friday when the UK government announced that...

Must read

Guide to Online Casino Bonuses

Anyone who has visited an online casino site...

The online casino sector is one of...

You might also likeRELATED
Recommended to you