Another operator in the Swedish betting market has drawn the criticism of the regulator this week, as it seeks to enforce national gambling rules.
Spelinspektionen has issued a warning to Entertainment Laboratories (Enlabs) that it could lose its licence to operate in the country. Enlabs has been handed a deadline of July 1 2020 to start offering gaming services to Swedish customers or face a revocation of its licence.
In its response, Enlabs, which is focused mainly on the Baltic region gambling market, have played down the threat of licence enforcement and have stated that they will be launching gambling operations by the stated date. Enlabs President George Ustinov said that the warning was reasonable but that it didn’t change their already-stated strategy of launching gaming services in the re-regulated Swedish market by June this year at the latest:
“In particular, I would like to emphasise that the authority’s warning only arises because we did not offer gaming operations under our license and does not entail any financial consequences. We look forward to a launch in Sweden and continue to monitor market conditions in order to seize the opportunities that arise.”
Enlabs initially earned a licence for both online gambling and sports betting in the middle of December 2018, which preceded the launch of a Sweden’s re-regulated online gaming sector at the start of January 2019. The licence, which enables a variety of Enlabs brands, including bestbingo.com, bestbet.com, bestpoker.com, optibet.se and bestcasino.com to offer gaming services to the Swedish market, runs until December 31, 2023, but the Swedish regulator has grown concerned that the operator has not yet set up its betting products in the regulated market.
The warning from the regulator is the latest move in their attempts to enforce a tighter control over the domestic betting market, which has included proposals to limit certain bet types in the sports betting sector, and a number of enforcement actions against firms believed to be in breach of the rules.