News Business Swedish Regulator Takes Action Against Aspire Global

Swedish Regulator Takes Action Against Aspire Global


Sweden’s consumer protection regulator Konsumentombudsman has launched a lawsuit against gambling operator Aspire Global over claims that a subsidiary had broken Sweden’s rules in marketing an online casino.

The Malta-based company was served with a £245,000 fine earlier this year when its subsidiary sites in Sweden were found to have taken insufficient action to prevent self-excluded customers from accessing its gambling products.

And it has been reported that Aspire is now facing a lawsuit from Konsumentombudsman regarding a bonus offer publicised through the site by AG Communications Limited.

According to the regulator, AG failed to provide sufficient information about the bonus offer to Swedish customers. The offer referred to a $200 bonus and 100 Free Spins, but in a statement released last week, the regulator said that AG should have made it clear to customers that they would have to invest more than $7,000 to be able to claim the bonus, as well as making the other terms and conditions, including a 35-multiple wagering requirement known to potential players.

In addition, Konsumentombudsman found that the marketing of the bonus also failed to meet the required standards in the area of underage gambling and player protection:

“There is also no information that gambling is prohibited for anyone under 18. There is also no information about gambling addiction and where support is available. Anyone who wants to cancel a registered registration is instead encouraged by playing.”

In response, it was reported that Aspire Global refuted the suggestion that the bonus offers in question violated the terms of the country’s Gaming Act, and that it would fight the lawsuit.

Sweden’s gambling industry was opened up to wider competition and re-regulated at the start of this year, which has led to a period of upheaval and uncertainty in the market, and gambling operators will be watching the outcome of the Aspire Global case closely for the precedents that it may set in the area of online casino marketing.


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