Cryptocurrency sports betting brand Sportsbet.io, which is part of the CoinGaming Group, has signed a sponsorship deal that will see its name promoted as part of a global football tournament.
The firm has been announced as the main sponsor for the Confederation of Independent Football Associations (CONIFA) World Football Cup 2020.
The deal, which extends the company’s relationship with CONIFA, will see the Sportsbet.io brand linked to the tournament, set to be hosted by the Republic of North Macedonia next year. Earlier this year, the company was involved with the CONIFA European Football Cup, which took place in the Republic of Artsakh in the Caucasus.
Speaking about the sponsorship deal, the Head of Marketing for Sportsbet.io, Justin le Broque, said that they were proud of their relationship with CONIFA, and that they were keen to build on the success of this year’s competition:
“The Sportsbet.io European Football Cup was a true festival of football, and it was inspiring to watch the continent’s most passionate players and fans assemble in Artsakh. Sportsbet.io and CONIFA share a passion for defying the odds, and that’s why we can’t wait to welcome the world to Skopje for next year’s tournament.”
CONIFA is the international ruling body for those teams that represent regions, de-facto countries and minority peoples, who are not currently recognised by FIFA.
The General Secretary of CONIFA, Sascha Duerkop, said that they were looking forward to next year’s tournament, while CONIFA Asia President Jens Jockel, said that the competition would help to establish Macedonia as a football nation.
The 2019 edition of the European Cup was won by South Ossetia, while the current holders of the World Football Cup are Karpatalja, representing the Hungarian minority population on the borders of Ukraine.