The Danish betting industry regulator Spillemyndigheden is focusing on tackling problem gambling in the country, with a new campaign.
The new push is designed to increase public and industry awareness about the StopSpillet initiative, which it launched earlier in 2019.
The new campaign, which is entitled ‘Pokerfjæs’, includes a trio of short films with the intention that these will be broadcast on television and through both streaming and social media services. The 30-second films depict fictional relationships involving three people with gambling problems, along with the impact that their gambling has on the people around them.
Describing the videos, a statement from Spillemyndigheden explained that they were designed to illustrate how some people can keep their gambling a secret even from those they are closest to.
The Director of the Danish Gambling Authority, Birgitte Sand, said that the purpose of the campaign was to increase awareness among the Danish population about the push for safer gambling and the resources that are available to help those who have a problem:
“We want to make the Danes aware that there is an impartial, confidential and free helpline for players, relatives and professionals. It is crucial that all Danes know that help is available if you – or someone you know – have ended up in an unfortunate situation due to gambling.”
The helpline attached to the StopSpillet campaign has taken more than 700 calls in its eleven months of operation, but the Danish regulator clearly wants to raise its profile. As well as putting out the new films, they have also added a chat tool to the StopSpillet site, giving those who access the site the chance to speak direct to an online counsellor who can offer guidance.