Parx Casino has proved to be very popular in Bensalem, Pennsylvania. Now they have expanded into New Jersey by launching an online gambling venture.
The Greenwood Gaming & Entertainment company own the Parx Casino and they are the latest casino to move into the area of sports betting. This became possible after the important 2018 Supreme Court ruling that allowed individual states to decide whether or not to legalize gambling.
New Jersey has made the most of the ruling they fought for years to get. The state is now one of the most lucrative gambling markets, especially in the area of sports betting. With the NFL season having just started and the new NBA season on its way, it is a market that can prove very profitable.
This new venture launched last Friday (October 4) after a three-day soft-launch phase. That period gave the state’s gaming regulators the opportunity to check everything was ok, which it was.
The new sports betting venture sees Greenwood Gaming & Entertainment extend its partnership with gaming solutions provider GAN. They are responsible for powering the sportsbook and its operations.
GAN Chief Executive Dermot Smurfit is delighted with this new project. He said it is a “logical extension of our technology infrastructure to serve Parx Casino patrons who routinely cross the invisible border between these two populous states.” Greenwood’s CEO John Dixon is equally excited and believes that GAN have shown unmatched abilities in their work with them.
Parx Casino has become one of the top gaming operations in the state of Pennsylvania. Initially, they began with a horse racing track but have enjoyed massive expansion in recent years. Their casino has over 3000 slot machines, 180 table games and a poker room too.
They launched a sportsbook in January of this year with a digital sportsbook opening in June. They have both been well received so a move into the state of Pennsylvania was the next logical step. There are already 15 online sports betting operation in New Jersey so it will be interesting to see how they will get on against stiff competition.