Sports betting customers in Iowa are now able to register for a new betting account online, rather than only in person, as of the start of the month, a development that has encouraged fast growing betting company BetMGM to launch their operations in the state.
Sports betting for both retail and online customers was legalised in Iowa in August 2019, just over a year after the US Supreme Court struck down the 1992 PASPA Act. However, online customers still had the obligation to create their account in person by visiting a casino in the state. This rule was mandated to remain in place for the first 18 months after the bill passed.
With that period expiring at the start of the New Year, players may now register for accounts online.
That news has prompted BetMGM, which is a joint venture between potential merger partners Entain and MGM Resorts to launch in the state.
Speaking about their decision, the Chief Executive at BetMGM, Adam Greenblatt, said that it was a great way to start the new year in a state that was known for its passionate sports fans. He also emphasised how well placed the company was to set up in Iowa:
“Our connection with MGM Resorts enables BetMGM users in the Hawkeye State to earn rewards, from hotel suites to dinners at award-winning restaurants, all while engaging in the excitement of our cutting-edge sports betting experience.”
William Hill, PointsBet and Rush Street Interactive (RSI) have all confirmed that they have started to accept registration from online customers. The CEO at PointsBet USA, Johnny Aitken, said that the state was a priority and that they were excited at the potential for what was effectively a second launch process in the state. He added that the mobile app developed by PointsBet was user friendly and will make it easier for Iowa betting customer to bet on their favourite sports.
RSI president Richard Schwartz also expressed his optimism, saying that customers would appreciate the convenience of remote sign-up. He expressed the hope that customers would prefer the RSI sports betting product, due to its use across the Midwest region.
Iowa is also well placed to capitalise on the sports betting boom that continues to sweep across the US. Although neighbouring Illinois has a fully functioning sports betting sector, those in Missouri and South Dakota are not yet up and running, while Minnesota, Wisconsin and Nebraska have made little progress in developing sports betting, making Iowa the go-to option for bettors in those states.