A leading sports body in Norway is to take action to ensure that gambling operators don’t fall foul of the country’s advertising regulations.
The Norwegian Olympic and Paralympic Committee and Confederation of Sports (NIF) will be working with the Norwegian Handball Federation (NHF) ahead of the upcoming European Handball Federation (EHF) Euro 2020 competition. The two organisations will also be liaising with the country’s gambling regulator Lottstift to makes sure that events related to the tournament are free from illegal gambling promotions. This will mean that only Norsk Tipping and fellow gambling operator Rikstoto will be allowed to advertise on players kits and at tournament arenas.
Although these rules will mainly be applicable to games that take place in Norway, they may also have an impact on matches taking place elsewhere. This includes Sweden, Austria and Denmark.
Speaking about the campaign, the director at Lottstift, Gunn Merete Paulsen, said that it showed that the sports bodies involved were taking the national gambling rules seriously and asked those from other countries participating in the tournament to respect the laws:
“We urge international federations and the various nations that are part of the European Championship to respect Norwegian regulations.”
The EHF European Men’s Handball Championship will be staged in Norway, Austria and Sweden between January 10 and January 26, while the women’s tournament will be co-hosted by Norway and Denmark and held in December this year.
But the drive to ensure advertising compliance in this high-profile tournament comes at the same time that the Norwegian authorities have been attempting to push private gambling operators out of the Norwegian betting sector. Some gambling operators have faced legal action, while a loophole that enabled betting companies to promote their product on satellite television has been closed.