The online gaming industry has been the source of many innovations in connected play and financial services, and another new piece of technology has just been launched.
Igaming payment firm MuchBetter has revealed that it is ready to launch a new payment service called CashDuster, which they hope will bring together payment and marketing for their clients.
According to MuchBetter, the new service is the first of its kind, and will enable betting operators to more effectively push engagement with customers at the deposit interface. It will allow betting firms to provide marketing material and other promotions through the MuchBetter app.
The app, which is the centrepiece of the MuchBetter model, has proven to be popular with online gaming fans, providing a range of instant, fixed cost, frictionless payment transactions.
And the new technology is set to offer a range of tools for betting companies. CashDuster will reportedly give marketing teams the ability to focus the targeting of their campaigns, through ad-hoc customer engagement and innovative push messaging.
Speaking about the new tool, the co-founder of MuchBetter, Jens Bader, said that it was a unique feature and that it showed that the firm was focused on innovation:
“We’re always looking for ways to add value for its operators and CashDuster allows operators to directly engage with MuchBetter customers within our award-winning application in a meaningful, time-sensitive and interactive fashion.”
He also said that no other payment program gives betting operator clients the ability to enhance their marketing capabilities as effectively as CashDuster. The company said that they hope to make it available for operators around the world from January next year. Currently, MuchBetter serve over 180 countries globally and they will be hoping that their new tech proves a hit with betting firms.