A high profile European online betting operator has pulled off a major coup by landing a sponsorship deal with Europe’s most successful football club.
Online sports betting and casino site brand Marathonbet has earned official status as the first Russian sponsorship partner of La Liga giants Real Madrid.
Under the terms of the arrangement, Marathonbet will get a big boost to its presence in the Spanish sports and betting markets, thanks to the use of virtual LED boards during live broadcasts, which will rely on cutting edge digital overlay technology.
The betting firm will also provide what it describes as ‘exclusive offers’ associated with the Spanish club. That could include a number of special events throughout the 2019/20 campaign, including VIP matchday tickets and the opportunity to meet some of the current players and club legends.
But this is not the first time that Marathonbet have linked up with a Spanish team. Earlier this year, the operator put pen to paper on a sponsorship deal with Sevilla. That arrangement has meant that the club has been able to access a range of exclusive content, along with offers and unique experiences provided by the bookmaker during their current campaign. In addition, the Marathonbet logo has been on display at various locations in their home ground, as well as for interview backdrops.
Marathonbet was established in 1997, and has developed into one of Europe’s leading sports betting sites. It will also become the first Russian-based company to partner with Real Madrid during its 117-year history. The club are currently second in the Spanish league table and are level on points with the league leaders and reigning champions Barcelona, who are the favourites with bookmakers to win the Spanish title this season.