Gibraltar based online gaming company Lottoland has unveiled that it will be collaborating with four charities after the launch of its debut charity focused lotto aimed at the UK market.
The Win-Win Charity Lotto will divert £0.20 out of every pound to the four charities, which have been named as the British Red Cross, Hospice UK, Keep Britain Tidy, and The Marine Conservation Society. For the Red Cross, Katherine Ross, the head of corporate partnerships, emphasised that the charity had been supporting people all over the world through crisis situations for over 150 years and that this support would help them to continue their vital work.
The terms of the new lottery include a purchase price of £1 with a jackpot fixed at £250,000 for each draw. The game format and results are set to be based on the popular French Lotto, and draws will be made every Monday, Wednesday and Saturday. Five numbered balls will be drawn along with ten bonus balls.
The Deputy Chief Executive of the environmental charity Keep Britain Tidy, Richard McIlwain, welcomed the new lottery, saying that it would be a significant boost to their work:
“As one of the charities that will benefit from Lottoland’s new Win-Win Charity Lotto, Keep Britain Tidy will be able to undertake more work to support communities up and down the country in improving their local environment so that they can love where they live and feel the benefits that come from having access to great parks, beaches and public spaces.”
Nigel Birrell, the CEO at Lottoland said that they were delighted to be able to launch their charity lotto game in the UK and to be able to support the four named charities. He said that they had been working on the project for some time and believes that the chosen charities represented a good balance, appealing to a diverse audience in the UK.