According to the latest figures, there is an Lithuanian online gambling boom, while offline gambling experiences a decline in the Baltic state.
A survey initiated by the Lithuanian Gambling Supervisory Authority shows a massive increase in online gambling between 2017 and 2019. According to Vilmorus, the company that carried out the survey, online gambling nearly doubled from 16% of those surveyed in 2017 to 30% in 2019.
The survey sought the opinions of 1,001 people across Lithuania. It found that despite the online gambling boom, there was an overall drop in the number of people who had gambled. In 2017, the figure was 13%, but the latest figure was down to 10%. It also found that under-29s were more likely gamblers than those in other age groups.
The number of people who said that advertising had influenced their gambling was also down, from 74% in 2017 to 71% in 2019. That drop may continue as the Lithuanian government implements stricter rules on the advertising gambling.
Problem gambling awareness
Other findings from the survey included 71% of respondents saying advertising had an impact on their decision to gamble, down slightly from 74% in 2017. This is likely to change over the coming years with the government having approved new laws to introduce stricter regulations for gambling advertising.
And there was some good news on problem gambling awareness. A third of people surveyed said they knew about the option of self-exclusion, up from 61% in 2017. In addition, the number of underage people trying to access gambling products fell by 5% over the two years.
The apparently Lithuanian online gambling boom confirms findings released earlier this year. In August, the Ministry of Finance reported that gambling revenue in Lithuania had risen by nearly 42% in the first six months of the year to a figure of €17.5m