Lottery players in the US state of Georgia will be able to enjoy a new range of lottery games in future thanks to a new partnership between IWG and the state lottery organisation.
IWG currently supplies instant win lottery games to a range of US lotteries, but has now confirmed that it will be making its content available through the Georgia Lottery Corporation’s platform. Georgia Lottery will be among the first state lotteries in the US to offer the new version of the IWG lottery game Super Cash Buster. Through the agreement, IWG has also committed to provide new game releases regularly in order to support the Lottery’s product and to retain and expand the customer base.
Speaking about the deal, the CEO of IWG, Rhydian Fisher, said that it would help to increase the firm’s footprint in the US market, which has seen them offer their games to the Michigan and Pennsylvanian Lotteries as well as ALC and Loto-Quebec:
“Partnering with one of the biggest lotteries in North America is a fantastic move for us and further demonstrates our position as a premium provider of instant win games. Players across the state will now have access to a wide range of fun and entertaining games, featuring a mix of themes and mechanics that will appeal to a wide target audience.”
He added that he was looking forward to working with the Georgia Lottery and to helping them to boost their revenue and to raise more money for charitable causes.
Commenting on the deal, the President and CEO at the Georgia Lottery Corporation, Gretchen Corbin, said that working with IWG would enable them to offer a wider choice of games to their players. She added that they intended to increase the range of IWG games available in future.