Greek-based betting operator Intralot has boosted its representation in the US market after extending its current contract to supply gambling services in New Hampshire.
The deal between Intralot and the New Hampshire Lottery Commission comes just days after the executive council in the state agreed to a link-up between the sports and fantasy sports provider DraftKings and the lottery, as a preparation for the launch of sports betting in the state.
The new deal with Intralot’s US operator will enable the company to provide a full sports betting platform for the state commission. The service is set to begin early next year and will be provided at more than 1,300 retail lottery points throughout the state territory.
Speaking about the deal, the Intralot Deputy CEO, Nikos Nikolapoulos, said that it built on the successful relationship between the Commission and the betting firm:
“The newly introduced sports betting offering to the state gives us the opportunity to deploy our next generation solutions and in-field expertise ensuring an unparalleled player experience for its citizens”.
The groundwork for the provision of sports betting in the state was laid by Chris Sununu, the state Governor, who signed a law in July that gave New Hampshire Lottery permission to offer betting on sports through up to ten sportsbook retail outlets. The Lottery will also be able to take sports wagers via mobile betting, from New Hampshire residents.
The law offered local areas within the state the chance to vote on whether to allow sportsbooks in their part of the state. In the event, six cities voted in favour.
New Hampshire’s sports betting law also created a Division of Sports Wagering, as part of the Lottery infrastructure. Its job will be to oversee betting in the state and enforce the new rules. The deal with Interlot is seen as an important part of the official sports betting launch in 2020.