Leading gaming payment provider MuchBetter has announced its latest deal with an industry incumbent, days after launching a new product.
Earlier this week, the company debuted its CashDuster platform, designed to help gambling operators integrate their customer facing activities. And now the firm has linked up with another leading gambling company, expanding its reach in the online gaming world.
The deal with European operator Interwetten, will give that company a wider range of payment options. MuchBetter will be listed among the various banking methods available through the Interwetten platform, providing real time transactions for Interwetten customers as well as reduced banking fees for the company itself.
The MuchBetter payment platform enables users to pay using the official app and their fingerprint, with no need for passwords or other security measures such as security questions. In its statement about the deal, Interwetten said that this mobile-first and innovative approach to payments in the online gambling space was the main reason for their signing up with MuchBetter.
Flexible Payment Service
Speaking about the deal, the COO at Interwetten, Dr Birgit Bosch, said that the payment company provided a service that would be flexible and ideal for mobile customers:
“After years of growth, mobile gaming remains a huge market opportunity and the MuchBetter app was built with these customers in mind from day one, not retrofitted to suit.”
MuchBetter co-founder Jens Bader emphasised that the company had an ongoing relationship with its clients, aiming to produce a payment solution tailored to their needs.
Another key factor for Interwetten was also the commercial model that MuchBetter operates. This system enables a client to pay fees that are derived from the value that the MuchBetter platform has added to their business each month, and not per transaction, a model that is likely to appeal to other operators in the mobile gaming sector.