A high-profile identity verification company has marked the launch of Responsible Gambling Week (RG Week) with a call for the industry to do more on gambler profiling.
HooYu works with companies to help improve identity security and verification measures but they say that the UK gambling industry has not done enough in this area.
In their comments, they cited the evidence provided by the number of actions taken by the UK Gambling Commission (UKGC) over the last few years. In fact, according to HooYu, the figures show that the number of fines imposed on gambling companies for failing to protect their customers has gone up by 1,100% during the last three years.
Speaking on the issue, at the beginning of RG Week, which runs until November 13, the Marketing Director of HooYu, David Pope, said that companies had to do more in this area:
“Operators should use their customer data to produce gambling harm propensity scores and segment customers.”
In their contribution to RG Week, HooYu has asked betting companies to introduce new measures. These include using their own data to come up with better profiling techniques for customers, including analysis of behaviour and demographics, as well as carrying out what the firm calls ‘network link analysis’ to spot relapsed self-exclusion customers and those with several accounts.
As part of its push to promote new ways of tackling problem gambling, HooYu will be holding a webinar on November 12, which will feature a reformed gambling addict. The webinar will address a number of issues associated with problem gambling, including the dangers of payday loans.
RG Week, now in its third year, aims to bring together a wide range of stakeholders, including gambling companies, youth groups, charities and others to promote safer gambling.