News Business Highlight Launches Virtual Italian Product

Highlight Launches Virtual Italian Product

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Italian fans of virtual sports games will have a new range of products to enjoy after a leading developer announced the launch of virtual sports content to the Italian market.

Just four months on from signing their deal with top Italian betting industry operator Snaitech, Highlight Games Limited have announced that their new virtual betting product, ‘Soccerbet’ has gone live with their Italian partner in the new market.

As part of the arrangement, Snaitech are set to make ‘Soccerbet’ available across its entire gambling network. Snaitech players will have access to the Soccerbet product in all of its formats through both online and retail channels.

Speaking about the launch, the Retail Betting and Customer Operations Director at Snaitech, Alessandro Graziosi, said that they were proud to be offering the product to their customers:

“It is an outstanding product that will strongly enrich the gaming portfolio in our betting shops and it soon will also be online, in a safe, controlled and technologically innovative gaming environment.”

He added that Italian customers love their football and he was certain that they would enjoy the chance to bet while viewing archive broadcasts of the top Serie A sides.

The Director at Highlight Games, Nick Gardener, also commented on the launch, saying that they were delighted to be partnering with a leading Italian operator, and that they were increasing their speed and efficiency when it comes to launching their products.

The burgeoning partnership with Snaitech is another example of Highlight Games’ focus on growing its presence in the Italian market. Back in February this year, they entered the Italian market for the first time, striking up deals with operators Eurobet and Kiron Interactive.

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