News Business Hero Debuts New Brand

Hero Debuts New Brand

-

Swedish gamblers will soon be able to access a new online gaming brand as well as a new range of lottery betting games, following an announcement by one of the country’s biggest operators.

Hero Gaming have announced that they will be launching a new casino brand, called Boom Gaming. They have also revealed that they will be debuting a fresh lottery betting game for the Swedish market. Boom Gaming is set to be released during 2020, although details are limited at this stage.

Promotional footage for the new casino said that it would offer a wide range of casino products to online players, including Vegas-style slots, traditional fruit machine games and table games such as roulette. The games will be supplied by well-known developers Net Entertainment and Red Tiger.

At the same time, Hero will also be launching a lottery betting game, through the Speedy brand. According to the company, Speedy Lotto will operate on a ‘pay and play’ basis. It will not require players to register; instead they could play the lottery games through new payment providers like Trustly or Swish. Speedy Lotto will also provide casino games products.

Lottery betting has been the subject of controversy in Sweden. Earlier this week, Patrik Hofbauer, the head of the country’s lottery provider, Svenska Spel, said that it was incomprehensible that companies should be able to offer these products.

He said that the products had the potential to be confusing to Swedish customers, who may believe they are playing directly on lotteries. He also urged the Swedish Gambling Market Investigation Board to ban this form of betting as part of its ongoing assessment of the re-regulated Swedish gambling market. That review is expected to be published in the first half of 2020.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

GVC Welcome Lords’ Gambling Findings

High profile gambling operator GVC Holdings has officially welcomed the report published by senior UK politicians earlier this...

Warnings over Age Verification in Dutch Market

The Netherlands gambling regulator, Kansspelautoriteit (KSA), has reiterated its determination to stop  under-aged gamblers from being able to play...

Delay to Dutch Online Gaming Launch

The online gambling sector in the Netherlands faces another delay after a government minister admitted that preparations...

Gambling Commission Offers Customer Advice

The UK Gambling Commission (UKGC) has issued a reminder to the general public about the new safer gambling requirements that...

Gambling Fears over Premier League Return

Gambling welfare groups are warning of the dangers of an upsurge in gambling on football when the...

UK Government Looks into Loot Boxes

The controversial issue of loot boxes in video games and their potential link to gambling has been...

Must read

Guide to Online Casino Bonuses

Anyone who has visited an online casino site...

The online casino sector is one of...

You might also likeRELATED
Recommended to you