International gaming operator Global Gaming has suffered a defeat in its case against the national consumer watchdog in Sweden, Konsumentombudsmannen (KO).
The case revolved around advertising for the Ninja Casino brand, which is operated by the Global subsidiary, Elec Games, based in Malta. According to the Swedish Patent and Market Court, the advertising for the brand was in breach of the regulations on gambling marketing.
The case was first raised in December last year. The KO said that the brand used pop-up ads that filled the screen as part of their internet advertising strategy, and that the adverts included statements such as ‘lightning fast payments,’ and ‘play now!’ that fell foul of regulations.
The Court agreed with the KO opinion, which the KO process council Gunnar Wikstrom, said would send a clear signal to other operators:
“It sends a clear signal to the gaming industry. The law is generally held in terms of the requirement of moderation in the marketing of games. Therefore, it has been necessary for us to turn to the court to have the concept of moderation tested; what not to do. There we have now received clear messages.”
In response, Global Gaming said that as it did not operate in the Swedish market and does not use any of the offending advertising methods, the decision had little impact on its activities. In addition, there is no financial penalty association with the decision, other than legal costs. But according to reports, legal advisers to the company are considering whether to lodge an appeal.
Speaking about the judgement, the CEO at Global, Tobias Fagerlund, said that it offered clarity for operators going forward, which he welcomed. But he also expressed regret that it was only Global Gaming that had been taken to task for the failing.