Malta-based online casino operator Genesis Global have announced the launch of a new site, expanding their existing roster of casino platforms.
Casino Gods is the latest title to emerge from Genesis, following the successful launch of brands including Spela Casino, Casino Cruise and Sloty Casino, and continues their expansion, which last year saw them earn a licence in the newly-regulated Swedish online gaming sector.
Greek mythology has proven to be a fertile source of creative ideas in the online casino industry over the years and Casino Gods continues that trend. The site is themed around four gods, which appear on screen randomly while players are using the platform, and it appears to employ the high-quality design and immersive graphics that have been a staple of Genesis games.
Judging by the comments of the CEO of Genesis Global, Ariel Reem, the company clearly feels that the Casino Gods approach to online casino gaming, which offers elements of surprise and gameplay more usually associated with video games, represents a significant development:
“It is our ninth casino brand, yet this time we are doing things differently. Players must always stay alert, waiting for the rulers to appear and surprise them with rewards delivered through real time communication.”
The expansion of Genesis Global has not been without its teething troubles. Earlier this year they were among a number of companies warned by the Swedish regulator that their policies on protecting customers who had sought to self-exclude were insufficient, but that hasn’t dented their growing reputation in the European market, which has seen them expand rapidly since launching in 2014.
Like all of the Genesis sites, Casino Gods will feature games from leading providers such as NetEnt, Play ‘n Go and Microgaming, and the company will be hoping that the combination of high-profile games and a quirky theme will prove a hit with online casino players.