News Business EveryMatrix Shuts Down Danish Turnkey Operation

EveryMatrix Shuts Down Danish Turnkey Operation


Gaming industry provider EveryMatrix has announced further changes to its operations, this time affecting its exposure to the Danish market.

On Friday, the firm issued a corporate statement that confirmed that it was withdrawing the white label service that it currently provides in Denmark.

According to the statement, the development means that EveryMatrix will be ceasing to provide turnkey provisions across the Danish sector, which will affect a number of brands with which it is partnered. The affected operators will be,, Jetbull and

The firm said that there decision was the result of a change of direction at a corporate level as they attempt to shift their model towards the provision of more specialist B2B solutions:

‘EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction.’

Although it will be closing down its services to white label operators in Denmark, EveryMatrix leadership has been keen to emphasise that the firm will carry on providing a range of software and platform products for operators serving the Danish sectors.

Reputational Damage

But their decision was also influenced by the regulatory action that was taken against them by the UK Gambling Commission (UKGC) earlier this year. In September, the UKGC withdrew EveryMatrix’s B2C license after a review of its customer interaction frameworks. And in the latest announcement, the company’s leadership confirmed that it had suffered significant reputational damage to its white label operations as a result of the UKGC regulatory action.

EveryMatrix may not be the last provider to fall foul of the UKGC’s approach. The UKGC Chief Executive, Neil McArthur, says that he is considering a full review of all UK licences that have been issued since 2014, amid concerns that some companies are falling short of standards.


Please enter your comment!
Please enter your name here

Latest news

Football Fans Group Launches Safer Gambling Initiative

A leading UK football fan organisation has launched a new initiative designed to boost safer gambling among football...

FIFA Launches Latest Integrity Tool

Football’s world governing body, FIFA has launched a new initiative designed to aid the fight to ensure the...

Unibet Extends PSG Deal

French soccer champions Paris Saint-Germain and the high-profile online betting firm Unibet have strengthened their links with an overhaul...

Betting Suspended on Bale Return

Former Tottenham star Gareth Bale could be heading back to the Premier League during the current transfer window,...

Spanish Government Warns of Big Changes

Spanish betting industry operators are braced for significant upheaval following an announcement from Alberto Garzon, the new Consumer Affairs...

Tennis Australia Signs Up with Sportradar

Sports data and integrity operator Sportradar has added another partner to its growing list of global clients with...

Must read

You might also likeRELATED
Recommended to you