News Business EveryMatrix Shuts Down Danish Turnkey Operation

EveryMatrix Shuts Down Danish Turnkey Operation

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Gaming industry provider EveryMatrix has announced further changes to its operations, this time affecting its exposure to the Danish market.

On Friday, the firm issued a corporate statement that confirmed that it was withdrawing the white label service that it currently provides in Denmark.

According to the statement, the development means that EveryMatrix will be ceasing to provide turnkey provisions across the Danish sector, which will affect a number of brands with which it is partnered. The affected operators will be 777.dk, casinohouse.dk, Jetbull and victoriamilan.dk.

The firm said that there decision was the result of a change of direction at a corporate level as they attempt to shift their model towards the provision of more specialist B2B solutions:

‘EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction.’

Although it will be closing down its services to white label operators in Denmark, EveryMatrix leadership has been keen to emphasise that the firm will carry on providing a range of software and platform products for operators serving the Danish sectors.

Reputational Damage

But their decision was also influenced by the regulatory action that was taken against them by the UK Gambling Commission (UKGC) earlier this year. In September, the UKGC withdrew EveryMatrix’s B2C license after a review of its customer interaction frameworks. And in the latest announcement, the company’s leadership confirmed that it had suffered significant reputational damage to its white label operations as a result of the UKGC regulatory action.

EveryMatrix may not be the last provider to fall foul of the UKGC’s approach. The UKGC Chief Executive, Neil McArthur, says that he is considering a full review of all UK licences that have been issued since 2014, amid concerns that some companies are falling short of standards.

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