Daily online fantasy sports firm DraftKings has announced that its latest charity push has raised more than $100,000 for breast cancer awareness and survivors.
The Pink ‘Em campaign, which worked with the Larry Fitzgerald First Down Fund, involved special charity daily fantasy sports contests.
Over four NFL weekends las month, DraftKings totalled 624,000 player entries for the contests, which amounted to $119,000, all of which were given to the fund.
The recent campaign was the firm’s first charitable effort associated with breast cancer, and according to DraftKings, they will be moving ahead with other efforts. These include the successful projects to support education for service veterans.
The firm’s Tech for Heroes scheme has already pledged $1 million to help veterans and their families and runs workforce preparation courses across the country.
At the time of writing, Tech for Heroes has worked with over 150 veterans in a range of cities and the program is set to expand to Hoboken and Las Vegas before 2020.
Speaking about the DraftKings breast cancer fund raising, Larry Fitzgerald said that the funds would be put to good use to help prevention and support families affected by the disease:
“We were thrilled when DraftKings approached the First Down Fund to be part of its Pink ‘Em campaign, and grateful for all the fans who entered the DFS charity contests to make this possible.”
DraftKings have also announced that they will be launching new programs over the coming weeks to boost the firm’s charitable efforts.
DraftKings was set up in 2012 to offer fantasy sports contests, but in August last year, became one of the first firms to offer online sports betting in the US. It now offers sports betting services in New York, New Jersey, Mississippi, West Virginia, Indiana and Iowa.