Gambling participation in Sweden appears to be falling, according to figures released today.
The study of gambling in the nation was conducted by Novus, a polling company, on behalf of the Swedish regulator Spelinspektionen. It shows that gambling participation among the adult population of Sweden has fallen by 6% in the space of the last year.
According to the report, 60% of adults surveyed said that they had taken part in some form of gambling in the last 12 months. This represents a fall from the figure of 66% for 2018 and a drop of 16% from the first ever survey, held back in 2013.
For the survey, Novus carried out 1,600 online interviews with adults during the month of October. 45% of those interviewed said that they had taken part in some form of gambling in the last month, while 31% admitted to gambling in the previous week. Another 21% had gambled over twelve months earlier, while 17% of those interviewed said that they had never gambler.
Male respondents were significantly more likely to have gambled, while the most popular form of gambling remains lottery gaming. Three-quarters of survey participants said that they had played on the lottery in the previous year, while horse racing participation was 38% and sports betting accounted for 21% of the respondents.
Nearly two-thirds of Swedish adults said that they played for entertainment, while around a third said that their main motivation was to win a big prize. And the survey also highlighted the key concerns for Swedish gamblers in choosing their gambling methods. Around 40% of respondents said that security was their key concern, and 33% said they focused on finding a betting type that was fully regulated.
There was also some indication that public trust in the gambling industry was eroding. 37% of adults said that they felt operators were taking player responsibility seriously. This figure is down from the 40% stat reported in the 2018 survey.