News Business Decline in Swedish Gambling Rates

Decline in Swedish Gambling Rates


Gambling participation in Sweden appears to be falling, according to figures released today.

The study of gambling in the nation was conducted by Novus, a polling company, on behalf of the Swedish regulator Spelinspektionen. It shows that gambling participation among the adult population of Sweden has fallen by 6% in the space of the last year.

According to the report, 60% of adults surveyed said that they had taken part in some form of gambling in the last 12 months. This represents a fall from the figure of 66% for 2018 and a drop of 16% from the first ever survey, held back in 2013.

For the survey, Novus carried out 1,600 online interviews with adults during the month of October. 45% of those interviewed said that they had taken part in some form of gambling in the last month, while 31% admitted to gambling in the previous week. Another 21% had gambled over twelve months earlier, while 17% of those interviewed said that they had never gambler.

Male respondents were significantly more likely to have gambled, while the most popular form of gambling remains lottery gaming. Three-quarters of survey participants said that they had played on the lottery in the previous year, while horse racing participation was 38% and sports betting accounted for 21% of the respondents.

Nearly two-thirds of Swedish adults said that they played for entertainment, while around a third said that their main motivation was to win a big prize. And the survey also highlighted the key concerns for Swedish gamblers in choosing their gambling methods. Around 40% of respondents said that security was their key concern, and 33% said they focused on finding a betting type that was fully regulated.

There was also some indication that public trust in the gambling industry was eroding. 37% of adults said that they felt operators were taking player responsibility seriously. This figure is down from the 40% stat reported in the 2018 survey.


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