News Business Cagliari Deal with K8

Cagliari Deal with K8

-

Serie A football club Cagliari has signed a deal with an online gambling company, despite the increase in gambling restrictions announced in the country.

Cagliari have signed up with K8 in a deal that will see the Asian betting firm become the club’s official betting partner. The deal also marks a significant step for K8, which has been able to associate itself with a high profile European team despite the ongoing uncertainty over the COVID-19 outbreak.

The deal was put together by Hashtage Sport, which is known for brokering deals between Asian-based companies and football clubs. In a statement on the deal, a spokesperson for Hashtage said that they were delighted to announce the deal, which is the second time that they have arranged a partnership with a Serie A club. And the statement also expressed their hope for the immediate future in Italy, which is currently in the middle of a national shutdown:

“We would like to thank our client, K8 for their trust and support towards Cagliari despite the suspension of Serie A. We hope the epidemic situation in Italy and around the world will improve as soon as possible and everyone will be able to return to their normal life.”

Hashtage also revealed that the negotiation process for the deal had been ongoing for several weeks, but that in view of the current situation in Italy, they had decided to cancel the press conference announcing the deal, as health and safety took priority.


The deal comes at a difficult time for the Italian betting industry. Last year, the governing 5Star-DP coalition brought in measures to cut the number of licensed Italian online betting operators to 50, as part of their aim of reducing the number of gamblers in Italy.  

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

GVC Welcome Lords’ Gambling Findings

High profile gambling operator GVC Holdings has officially welcomed the report published by senior UK politicians earlier this...

Warnings over Age Verification in Dutch Market

The Netherlands gambling regulator, Kansspelautoriteit (KSA), has reiterated its determination to stop  under-aged gamblers from being able to play...

Delay to Dutch Online Gaming Launch

The online gambling sector in the Netherlands faces another delay after a government minister admitted that preparations...

Gambling Commission Offers Customer Advice

The UK Gambling Commission (UKGC) has issued a reminder to the general public about the new safer gambling requirements that...

Gambling Fears over Premier League Return

Gambling welfare groups are warning of the dangers of an upsurge in gambling on football when the...

UK Government Looks into Loot Boxes

The controversial issue of loot boxes in video games and their potential link to gambling has been...

Must read

Guide to Online Casino Bonuses

Anyone who has visited an online casino site...

The online casino sector is one of...

You might also likeRELATED
Recommended to you