Online gaming operator BtoBet has announced an African expansion.
The firm is set to extend its partnership deals into Mauritius and Madagascar, through its African partner, STM Gaming.
The news comes after their deal with local gambling firm Parisport and increases their African presence. As a result, BtoBet will provide a version of their platform for retail and online gambling firms.
Online betting firm Parisport aims to expand its sports betting reach with markets on international and local events, as well as providing live betting services. In addition, gamblers in Mauritius and Madagascar will be able to bet on casino and live casino games.
Sabrina Solda, of BtoBet, said that the deal confirms the success of the firm’s program in Africa, which has seen them sign up with a range of betting firms:
“This is a result that speaks for itself, with an increasing number of white label operators deeming our online betting products as the best solutions on the market and wanting to form part of the WLP program’s portfolio.”
BtoBet builds betting platforms that rely on Artificial Intelligence tech. The firm has designed their betting products to reduce admin costs and provide a flexible betting framework.
Earlier this year, BtoBet made a guide for betting firms seeking to enter the Francophone African market. This sector of the industry is one of the fastest growing in the world and BtoBet has been focusing their efforts on building influence there. As a consequence, in June the Malta-based firm went to an expo in the Ivory Coast and have been signing deals with many betting operators in Francophone Africa, through STM Gaming.