Betting industry marketing specialists BlueRibbon Software have expanded their presence in the European betting sector after signing up with gaming firm MaxBet.ro.
MaxBet.ro is part of the MaxBet Group, which operates in venues throughout Romania and parts of eastern and central Europe. According to the CEO of the firm, Victor Rusinov, the deal will enable his company to provide more innovative and responsive services to their clients and promote awareness of the MaxBet.ro jackpots.
The deal will see MaxBet.ro debut the BlueRibbon jackpot-focused promotions platform on all of its products in the Romanian market, with the aim of providing more excitement for MaxBet players while boosting their competitive edge in a fast-growing marketplace.
Speaking about the deal, the CEO of BlueRibbon Software, Amir Askarov, said that they were excited to be operating alongside a high-profile firm in this market and that it was proof of the growing reputation of his company in the European betting sector:
“Entering into such an esteemed partnership with MaxBet.ro is testament to BlueRibbon’s capability in offering innovative marketing solutions using jackpots and tournaments, while creating a thrilling environment for players to immerse themselves in.”
Askarov also commented on the importance of betting firms being able to differentiate themselves from their rivals in a competitive environment. He said that the BlueRibbon platform was brand-agnostic and empowers clients to provide unique jackpot products.
BlueRibbon was created by a team of former iGaming executives with the aim of offering a new approach to marketing for gambling firms. And they’ve had a number of big name deals this year. In July they signed up with Scientific Games, while further deals followed with Olympic in September and with betting giants Leo Vegas earlier this month.