News BGC Target VIP Issues

BGC Target VIP Issues


The UK’s new gambling industry body is set to release new guidance covering best practice for operators in the area of VIP offers.

The Betting and Gaming Council has revealed a code of conduct that will set out new rules for industry incumbents that will cover VIP customers as well as inducements to gamble.

The full details of the BGC’s code, which are expected to be released next Spring, are not yet available. But reports suggest that it will cover the introduction of new gambling measures designed to protect potentially vulnerable customers.

Speaking about the new guidance, the Chairman of the BGC, Brigid Simmonds, said that they would be engaging with a wide range of groups, but they already had some clear requirements in mind:

“The code will include requirements we have already identified such as the comprehensive source of wealth checks, barring anyone with a history of self-exclusion from any product or group of products, continual monitoring of betting activity and regular safer gambling interactions.”

She added that the rules are also likely to prohibit operators from targeting any at-risk customer with any form of marketing or advertising content, and that any VIP or loyalty accounts associated with such customers must be closed.

The BGC was formed to replace three previous gambling industry bodies, the Association of British Bookmakers, the Remote Gambling Association and the National Casino Forum. Among the aims of the Council is to provide a clear voice for the betting sector that will be able to respond to pressure from a range of sources.

Recent months have seen sustained criticism aimed at the industry, from the issue of Fixed Odds Betting Terminals to marketing and advertising practices, and the BGC hope to be able to offer a more effective and co-ordinated response to the challenges facing the industry.

Previous article
Next articleWilliam Hill Crack Down on Affiliates


Please enter your comment!
Please enter your name here

Latest news

Spanish Government Warns of Big Changes

Spanish betting industry operators are braced for significant upheaval following an announcement from Alberto Garzon, the new Consumer Affairs...

Tennis Australia Signs Up with Sportradar

Sports data and integrity operator Sportradar has added another partner to its growing list of global clients with...

Hamilton Boss Admits Betting Breaches

The manager of Hamilton Academicals, Brian Rice has admitted breaking Scottish FA rules on gambling, and has been...

Online Betting Boosts GVC Results

Major gambling operator GVC Holdings have predicted that their annual earnings figure will be towards the higher end of...

UKGC Focus on Safer Gambling

The UK Gambling Commission (UKGC) has announced new initiatives this week to help bring about higher gambling standards.

Washington State Considers Sports Betting Options

Sports betting could be on its way to the US state of Washington in 2020, with two bills...

Must read

You might also likeRELATED
Recommended to you