News 32 Red Warned over Jack and Beanstalk Game

32 Red Warned over Jack and Beanstalk Game

-

The Advertising Standards Agency (ASA) has issued a warning to online gambling company 32Red over the marketing of the NetEnt-produced Jack and the Beanstalk slots game.

The complaint against 32Red focused on paid-for Google search ads for the casino, which were identified on April 25 this year, publicising the online slots game. The ads focused on the bonuses available at 32Red and their wider range of online gambling products, but the complaint to the ASA suggested that the branding of the Jack and the Beanstalk game could appeal to children.

In its response to the complaint and the ASA investigation, 32Red said that the Google adverts were part of a wider campaign to target Google users who used search terms that coincided with the names of many of their slots games, including Jack and the Beanstalk.

According to 32Red, Jack and the Beanstalk was included in the campaign in error, as it was a game that they regarded as ‘high-risk’ and so would not be available to anyone who accessed the 32Red site unless they had gone through age verification procedures. They also stated that they had removed the advert when it was brought to their attention.

But in its ruling, the ASA found that although the advert in question did not include any images related to the game that might have attracted children, the name of the slots game itself would inevitably be of interest to children, and that 32Red had therefore not ensured that advertising for the game was carefully targeted at over-18s, as it is required to do under industry rules.

32Red were ordered to ensure that the advert must not be used again in the same form and were reminded of their obligations to ensure gambling adverts were not targeted at children.

LEAVE A REPLY

Please enter your comment!
Please enter your name here

Latest news

Spanish Government Warns of Big Changes

Spanish betting industry operators are braced for significant upheaval following an announcement from Alberto Garzon, the new Consumer Affairs...

Tennis Australia Signs Up with Sportradar

Sports data and integrity operator Sportradar has added another partner to its growing list of global clients with...

Hamilton Boss Admits Betting Breaches

The manager of Hamilton Academicals, Brian Rice has admitted breaking Scottish FA rules on gambling, and has been...

Online Betting Boosts GVC Results

Major gambling operator GVC Holdings have predicted that their annual earnings figure will be towards the higher end of...

UKGC Focus on Safer Gambling

The UK Gambling Commission (UKGC) has announced new initiatives this week to help bring about higher gambling standards.

Washington State Considers Sports Betting Options

Sports betting could be on its way to the US state of Washington in 2020, with two bills...

Must read

You might also likeRELATED
Recommended to you